Bringing Town Caddy to Life

Turning an idea into a physical product is where things get real.

Our first Town Caddy prototype was designed to test the fundamentals: size, weight, carry comfort, and overall usability. The goal wasn’t perfection — it was proof of concept.

Prototype Goals

From the beginning, we set clear targets:

• Slim, city-friendly profile

• Lightweight construction

• Comfortable single-strap carry

• Enough storage for essentials

• Durable enough for daily use

The First Build

The initial prototype measured 35 inches tall by 6 inches wide and weighed approximately 2 pounds. It featured:

• An adjustable single carry strap

• A minimalist one-pocket layout

• PU leather exterior for durability

• Classic carry bag design

This gave us a strong foundation to begin real-world testing.

What We Learned Immediately

Taking the prototype into daily use revealed a lot:

• Weight matters more than expected — every ounce counts

• Strap balance affects long-term comfort

• Pocket placement impacts quick access

• Slimness improves mobility in tight urban spaces

These insights directly influenced refinements we’re making for the production version.

Why We Chose a Minimal Approach

We intentionally avoided over-designing the bag. Every feature had to earn its place. If it didn’t improve carry comfort, durability, or usability, it didn’t make the cut.

This “less but better” approach defines Town Caddy’s design philosophy.

What’s Next

Next up is refining materials, improving durability details, and dialing in the final production version.

We’ll share everything along the way.